Direct Mail versus Digital Advertising
Lisa Rabzak, Owner • October 6, 2025

October 6, 2025

Getting Optimal Marketing Results for Your Business

In today's competitive business environment, it's more important than ever to understand your options in order to craft a well-rounded strategic marketing plan that delivers results. Direct mail and digital advertising both have their place in the overall marketing space, but each has distinct pros and cons.


Direct mail delivers the highest open and response rates when compared to text, email and search. Direct mail also offers a higher level of customization, allowing companies to target their ideal customer through demographics and geography. Direct mail is also an effective resource to build trust with customers, as it is viewed as a more authentic and personalized form of communication.  However, direct mail is more expensive than digital, and as a result, is best used in targeting smaller groups.


Digital marketing offers a higher ROI due to it's relatively low cost as compared to direct mail. It also offers the ability to reach a larger audience, delivering higher flexibility and a broader overall impact. Online campaigns can also be tracked, analyzed, and optimized in real-time, allowing for quick, data-driven adjustments. The downside is digital marketing's fleeting nature, lower recall, and lower conversion rate.


In order to generate response rates that will see your business booming, a combination of these two strategies is ideal. Leveraging the benefits of each option offers a direct path to generating business growth.

By Lisa Rabzak, Owner October 15, 2025
Do you need some guidance in writing your resume? Looking for insight on how to optimize your resume for applicant tracking software? Frustrated trying to decide what career information should be included on your resume and what can be eliminated? Try our new Resume Consultation Service! Resume consultations include a virtual meeting to review your current resume and provide feedback on content, layout, and language to help you craft a professional document that reflects your strengths and gets results. You will receive customized recommendations for optimizing your resume to maximize your ability to get through applicant tracking software to land interviews. You will also receive a sample layout in both PDF and Word format that can be used as a guide for completion of your resume. With over 20 years of resume writing experience, Lisa Rabzak has been assisting clients from a wide range of professional backgrounds in creating compelling resumes that land jobs. From entry-level to executive positions, military to civilian, career transitions, and everything in between, we can help. For more information on our Resume Consultations Services, visit our website at https://www.lisarabzak.com/resume-consultation or contact us at 717-371-5302 or via email at lisarabzak@comcast.net.
By Lisa Rabzak, Owner October 11, 2025
Do you love the company you work for, but feel stagnant in your current role? Are you looking to advance your career with more direct responsibilities? Crafting a resume that is specifically focused on a promotion can help you achieve that goal. Most people believe that you only need a formal resume when applying for a new position outside of your current employer. The truth is that a resume is a key ingredient for successful internal promotions, allowing you to differentiate yourself from a pool of candidates. First, a resume gives you the opportunity to highlight your accomplishments, focusing on achievements and the impact you have had within your current and past roles with the company. Second, a resume can help provide specific insight into the skills you have developed that will help you thrive in the new role. Last, a resume offers a platform to demonstrate your commitment to advancing the strategic priorities of the company through your individual contributions. Looking for help in crafting a resume for an internal promotion? Contact Lisa Rabzak Marketing Services at 717-371-5302 or email us at lisarabzak@comcast.net.
By Lisa Rabzak, Owner October 8, 2025
In short - YES! Brochures and other printed materials, like flyers, postcards, catalogs, and booklets, offer a tangible, memorable, and cost-effective way to reach customers and build brand credibility. Their physical nature provides a unique, screen-fatigue-free experience, which can lead to higher engagement and retention rates compared to just digital content. Brochures also encourage longer reading times, allowing for deeper engagement with key messages and a higher chance of being kept for future reference. They offer a physical connection to your brand, providing a tactile experience that digital platforms can't replicate, leading to enhanced memorability and brand credibility. To be effective, brochures need a clear design, quality content, a strong brand identity, and a clear call to action. High-Quality Design: A visually appealing design with eye-catching graphics and photos is crucial for capturing attention. Clear Content: Content should be well-written, informative, and clearly explain your business and its offerings. Strong Call to Action: Include clear instructions on what you want the reader to do next, such as visiting a website or calling a phone number. Brand Consistency: Ensure your brand's colors, fonts, and logo are used consistently to reinforce your brand identify. Interested in designing a new brochure or upgrading your current one? Call 717-371-5302 or email lisarabzak@comcast.net today!
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