Lisa Rabzak Marketing Services Blog

New Service Announcement -Resume Consultations

Wed, 15 Oct 2025 01:10:17 GMT

Do you need some guidance in writing your resume? Looking for insight on how to optimize your resume for applicant tracking software? Frustrated trying to decide what career information should be included on your resume and what can be eliminated? Try our new Resume Consultation Service!

Resume consultations include a virtual meeting to review your current resume and provide feedback on content, layout, and language to help you craft a professional document that reflects your strengths and gets results. You will receive customized recommendations for optimizing your resume to maximize your ability to get through applicant tracking software to land interviews. You will also receive a sample layout in both PDF and Word format that can be used as a guide for completion of your resume.

With over 20 years of resume writing experience, Lisa Rabzak has been assisting clients from a wide range of professional backgrounds in creating compelling resumes that land jobs. From entry-level to executive positions, military to civilian, career transitions, and everything in between, we can help.

For more information on our Resume Consultations Services, visit our website at https://www.lisarabzak.com/resume-consultation or contact us at 717-371-5302 or via email at lisarabzak@comcast.net.

Crafting Resumes for Career Growth

Sat, 11 Oct 2025 16:48:19 GMT

Do you love the company you work for, but feel stagnant in your current role? Are you looking to advance your career with more direct responsibilities? Crafting a resume that is specifically focused on a promotion can help you achieve that goal.

Most people believe that you only need a formal resume when applying for a new position outside of your current employer. The truth is that a resume is a key ingredient for successful internal promotions, allowing you to differentiate yourself from a pool of candidates.

First, a resume gives you the opportunity to highlight your accomplishments, focusing on achievements and the impact you have had within your current and past roles with the company. Second, a resume can help provide specific insight into the skills you have developed that will help you thrive in the new role. Last, a resume offers a platform to demonstrate your commitment to advancing the strategic priorities of the company through your individual contributions.

Looking for help in crafting a resume for an internal promotion? Contact Lisa Rabzak Marketing Services at 717-371-5302 or email us at lisarabzak@comcast.net.

Are Brochures Still an Effective Marketing Tool?

Wed, 08 Oct 2025 20:32:49 GMT

In short - YES!

Brochures and other printed materials, like flyers, postcards, catalogs, and booklets, offer a tangible, memorable, and cost-effective way to reach customers and build brand credibility. Their physical nature provides a unique, screen-fatigue-free experience, which can lead to higher engagement and retention rates compared to just digital content. Brochures also encourage longer reading times, allowing for deeper engagement with key messages and a higher chance of being kept for future reference. They offer a physical connection to your brand, providing a tactile experience that digital platforms can't replicate, leading to enhanced memorability and brand credibility. To be effective, brochures need a clear design, quality content, a strong brand identity, and a clear call to action.

High-Quality Design: A visually appealing design with eye-catching graphics and photos is crucial for capturing attention.

Clear Content: Content should be well-written, informative, and clearly explain your business and its offerings.

Strong Call to Action: Include clear instructions on what you want the reader to do next, such as visiting a website or calling a phone number.

Brand Consistency: Ensure your brand's colors, fonts, and logo are used consistently to reinforce your brand identify.

Interested in designing a new brochure or upgrading your current one? Call 717-371-5302 or email lisarabzak@comcast.net today!

Direct Mail versus Digital Advertising

Mon, 06 Oct 2025 15:38:12 GMT

Getting Optimal Marketing Results for Your Business

In today's competitive business environment, it's more important than ever to understand your options in order to craft a well-rounded strategic marketing plan that delivers results. Direct mail and digital advertising both have their place in the overall marketing space, but each has distinct pros and cons.

Direct mail delivers the highest open and response rates when compared to text, email and search. Direct mail also offers a higher level of customization, allowing companies to target their ideal customer through demographics and geography. Direct mail is also an effective resource to build trust with customers, as it is viewed as a more authentic and personalized form of communication. However, direct mail is more expensive than digital, and as a result, is best used in targeting smaller groups.

Digital marketing offers a higher ROI due to it's relatively low cost as compared to direct mail. It also offers the ability to reach a larger audience, delivering higher flexibility and a broader overall impact. Online campaigns can also be tracked, analyzed, and optimized in real-time, allowing for quick, data-driven adjustments. The downside is digital marketing's fleeting nature, lower recall, and lower conversion rate.

In order to generate response rates that will see your business booming, a combination of these two strategies is ideal. Leveraging the benefits of each option offers a direct path to generating business growth.

Custom Newsletter Design

Wed, 18 Jun 2025 17:02:00 GMT

Design and Distribution of Print and Digital Newsletters

Custom Newsletter Design

Lisa Rabzak Marketing Services provides customized, comprehensive newsletter design and distribution for a wide range of clients, including businesses, homeowner associations, non-profit organizations, and clubs. Whether you are considering developing a new newsletter, outsourcing your current newsletter, or are interested in a redesign, Lisa Rabzak Marketing Services can help.

Newsletters offer numerous benefits, including enhanced communication, customer engagement, brand building, and cost-effective marketing. They allow for direct and consistent communication with audiences, fostering loyalty and driving website traffic. Newsletters also provide a platform to showcase expertise, share valuable insights, and promote products or services. Content can be targeted to existing customers or can be utilized as a prospecting tool to secure new customers.

Whether you prefer a printed or email newsletter, or a combination of both, we can assist you in creating engaging content that resonates with recipients. Our services include design, layout, article development, proofreading and coordination of distribution. From inception to completion, we manage every step.

Interested in discussing your newsletter needs? Contact Lisa Rabzak Marketing Services at 717-371-5302 or email lisarabzak@comcast.net.

Resume Do's and Don'ts

Fri, 06 Jun 2025 16:35:00 GMT

Crafting a Resume That Works

DO - Focus on accomplishments. Provide specific details on both your accomplishments and quantifiable results for each of your positions. This can include exceeding KPIs, cost reductions, special projects or tasks, process improvements, awards or other recognition, and promotions

DON'T - Use fancy design elements. Including things like pictures and graphics or putting text into boxes can cause problems when your resume is scanned by applicant tracking systems. Keep it clean and neat and use common fonts like Times New Roman for optimal readability.

DO - Include a skills section highlighting your areas of expertise. Be sure to match the language and requirements listed in your targeted job postings for increased success with ATS systems.

DON'T - Use functional resumes, which are not ATS-friendly. Chronological resumes work best with ATS or a hybrid resume consisting of a chronological portion and an enhanced skills section can also be used.

DO - Read job postings carefully and identify job responsibilities, qualifications, and skills that are required for the position. Then ensure that each of those is addressed within your resume for maximum ATS impact.

DON'T - Submit your resume as a JPEG or other image files. These file types will not work with ATS systems. Make sure to submit either a Word or PDF file when applying for jobs.

Need help crafting your resume? Contact Lisa Rabzak Marketing Services at 717-371-5302 or info@lisarabzak.com.

Recent Project - Grown Folks Gathering, LLC Logo

Fri, 02 Sep 2022 15:35:00 GMT

Recent Project - Grown Folks Gathering, LLC Logo

Lisa Rabzak Marketing Services recently completed a new project - a custom designed logo for Grown Folks Gathering, LLC. The company hosts upscale events for ages 40 and over specializing in music from the 1960's to the 1990's including R&B, Soul, Reggae, and Jazz. If you are 40 and over and still love getting on the dance floor, check out their next event at The Lancaster Tennis and Yacht Club on October 25th, 2019. Visit their website at grownfolksgathering.net or check out their Facebook page for more information. Need a custom logo of your own? Give Lisa Rabzak Marketing Services a call at 717-371-5302.

Recently Completed Project

Fri, 02 Sep 2022 15:35:00 GMT

Haldeman Mechanical Inc. Fall Newsletter

Newsletters can be a great way to keep your customers informed about special offers, events, service reminders, new employees, anniversaries, or just provide them with helpful information. Lisa Rabzak Marketing Services just completed the semi-annual newsletter for Haldeman Mechanical Inc. Thinking about a newsletter for your company? We can assist you in writing, printing, and mailing your company newsletter. Give us a call at 717-371-5302 or visit our website at www.lisarabzak.com .

Recently Completed Project - TD Meyers LLC

Fri, 02 Sep 2022 15:35:00 GMT

Recently Completed Project - TD Meyers LLC

Lisa Rabzak Marketing Services recently completed a project for TD Meyers LLC, a real estate brokerage company in Sarasota, FL. Design elements included logo, business card, letterhead, envelope, labels, and signage. Theresa and David Meyers have been selling real estate since 2010 and recently opened their own brokerage company. Give them a call if you are looking for property in the Sarasota area.

Brand Awareness Through Customer Service

Fri, 02 Sep 2022 15:35:00 GMT

Differentiate Your Brand Through Improved Customer Experiences

Great article from Entrepreneur.com regarding the importance of customer experiences in differentiating your brand. The article explains how some of the big brands like Netflix are harnessing the power of the customer experience to set themselves apart from the competition, even at times of intense growth. In a world where we are constantly bombarded with information, an exemplary customer service experience can be an excellent way to acquire and keep your customers. Click on the link below to read the whole article on Entrepreneur.com.

Customer Experience Is How You Can Differentiate Your Brand
https://www.entrepreneur.com/article/321775

Custom Business Form Design

Fri, 02 Sep 2022 15:35:00 GMT

Custom Business Form Design

Custom Business Form Development
Having trouble finding the right business forms for your company’s specific needs? Lisa Rabzak Marketing Services can create a custom form to meet your requirements. Many businesses purchase standard forms and make their information fit. With our custom form design, we take your vision and your information and create a form that meets the specific needs of your business. No more one size fits all. Our custom form development includes contracts, invoices, manifests, surveys, job applications, schedules and certificates, to name just a few. If you can imagine it, we can design it! Give us a call at 717-371-5302 to discuss your specific requirements and receive a free estimate for design and printing.

The Importance of a Cover Letter

Fri, 02 Sep 2022 15:35:00 GMT

How to Write a Compelling Cover Letter

While the resume is still king, the cover letter is a vital, yet often overlooked, part of securing your dream job. Most employers give you the option to upload a cover letter along with your resume, but don’t necessarily require it. Your resume is a statement of your work history, but the cover letter is your opportunity to express your passion for a position and convince a potential employer to give you the job. Use it! Below are some tips for a convincing cover letter. Need help? Give Lisa Rabzak Marketing Services a call at 717-371-5302 or contact us through our website at www.lisarabzak.com for assistance with writing a compelling resume and cover letter.
1. Research the company. Take some time to research the company where you are applying and make reference to the results of your research in your cover letter. Researching the company will also come in handy when you secure the interview. 2. Toot your own horn. Tell the potential employer why you are the right person for the job versus the million other resumes that cross their desk. Be honest about your strengths and highlight skills and experience that make you stand out from the pack. 3. Make it personal. When writing the cover letter, make sure that you maintain your own voice. Don’t try to be someone you are not. 4. Keep it short. Cover letters should be one page. Otherwise, a potential employer is likely to lose interest. Make it short and sweet so they can move on to your resume. 5. Customize your cover letter. In securing a job, one size does not fit all. Cover letters should be unique to each position and should include an inside address for each company.

How To Write Attention-Grabbing Headlines

Fri, 02 Sep 2022 15:35:00 GMT

Attention-Grabbing Headlines That Generate Sales

No matter the marketing avenue, you only have a few seconds to grab a reader’s attention and motivate them to continue reading. Whether it’s a brochure, direct mail postcard, advertisement, or social media post, most readers decide whether or not to keep reading based on the headline. The best way to do this is to give readers a clear idea of the specific problems your products or services can solve and/or the benefits you provide. Below are some of the Do’s and Don’ts of headline writing:
Don’t:

Waste space with a company name that doesn’t describe what you do
Use generic or vague words or phrases that could apply to any industry
Focus on selling points that don’t distinguish your company from competitors
Make your headline so long your prospects lose interest before finishing
Use industry-specific terms that the average person would not understand

Do:

Describe the problems that your product or service can solve for customers
Emphasize a key service, product or selling point that is unique to your business
Utilize trigger words – how, why, what, when – to grab the curiosity of the reader
Use a question in your headline which draws customers in to find the answer
Define or identify the specific customers you are seeking to target
Use numbers to break up text and create visual interest

Ideally, your headline should define your target customer, identify the problem your target customer faces, and promote the benefit your company offers to eliminate that problem. Then follow your headline with persuasive copy that further clarifies the unique value of your specific products or services. Ultimately, if you take your time and give real thought to your headlines to ensure they appropriately represent your business, your message will generate the sales you want!

The Advantages of Direct Mail

Fri, 02 Sep 2022 15:35:00 GMT

Direct Mail is Still an Effective Tool for Businesses

Even with all the digital and social media options available to businesses today, direct mail marketing is still one of the most effective methods of reaching potential clients. Direct mail offers specific advantages not available elsewhere.
You can target a very specific group. Lists can be purchased that are based on precise demographic, geographic, and economic factors related to your business and your target customers.
Direct mail is a great choice for small or medium sized businesses . Regardless of your budget, direct mail advertising is always a viable choice. In addition to adjusting the number mailed, you can also adjust size and quantity of content. For example:

Letters can be used to address more personal subjects
Postcard are used for general promotions to both existing and new customers
Newsletters are effective for keeping current clients updated about your company’s products, services, and activities, and are also a great soft-selling approach to generate new business

Direct mail has the ability to address your potential customers directly. Unlike many other types of advertising, direct mail can be personalized to allow your company to gain more trust and credibility with your potential clients.
Direct mail allows you to place your message in the hands of prospective clients. Unlike TV or radio advertising where the client only hears or sees your message, with direct mail your message can be kept for future reference. Direct mail campaigns can be tracked. Using promotions such as coupons or giveaways is an easy way to track the effectiveness of your campaign and allows you to make adjustments to your audience and your message for higher effectiveness.

Effective Logo Design

Fri, 02 Sep 2022 15:35:00 GMT

Effective Logo Design

What makes a good logo? Experts have debated the topic for years. There are some basic guidelines to follow including: - Make it memorable - It should evoke an emotional response - It must reproduce well in various scales - Make it eye-catching But beyond these basics, there are some additional rules that may help you fine-tune your logo:
- If using color, be sure to pick a color palette that elicits the proper response and doesn’t give customers the wrong reaction.
- Use a unique but user-friendly font that draws customers in. Mixing fonts within a logo design can also be an easy way to make it stand out.
- Use texture and detailing in small doses to augment the design, but don’t overuse them as they become ineffective when used throughout.
- Be different – don’t copy logos that have worked for other companies. What worked for them may not work for you so find your own voice.
- Keep it balanced. You want your logo to be original, but if it becomes too quirky, your meaning may be lost.
Logos are your company’s calling card and a potential customer’s first impression. They should be designed with great care and consideration. If you are in need of a new logo or would like to redesign your current logo, please give us a call at 717-371-5302 for a free estimate.

Keys to Effective Brochure Design

Fri, 02 Sep 2022 15:35:00 GMT

Keys to Effective Brochure Design

Know Your Audience. Always keep in mind the demographics and preferences of your target customer. Develop a profile of your average or most desirable client and imagine the content and images that would convince them to utilize your product or service over your competitors. Use Color Carefully. Understand that different colors can evoke different emotions. For example, red generally conveys aggression and would be perfect for a martial arts studio or gym but not for a doctor’s office which might be better served using cool, calming colors like blue or green. Think About Your Fonts. Just like with color, different fonts can convey different attitudes. Fonts can be stern, elegant, funny, aggressive, authoritative, and more. Your font should match your business’s personality and the type of image you are trying to portray. Also consider the size of your font, both in headlines and as your brochure’s text. You want it to be easy to read and legible for your target audience while still maintaining a style and layout that represents your business in the best way. Use Professional Images. With the wide availability of professional images in today’s business world, there is no excuse for using grainy or unprofessional images. Professional, royalty-free photos, illustrations, and vector graphics can be purchased for as little as $10 per image on websites like iStock and Shutterstock. Some websites like Pixabay even offer free images with no restrictions on use. A small investment today will yield big results in the final product and the images you purchase can be used in all your marketing, advertising and social media activities. Utilize Different Shapes and Sizes. While tri-fold and bi-fold brochures are by far the most common type, don’t be afraid to try something different. A brochure that is a larger or smaller size, multiple pages or die-cut can be visually dynamic and set your brochure apart from the pack. Also consider using unique paper stocks to differentiate the feel and look of your brochure.

Lisa Rabzak Marketing Services Blog

Fri, 02 Sep 2022 15:35:00 GMT

Lisa Rabzak Marketing Services is Open!

Lisa Rabzak Marketing Services remains in operation during the COVID-19 crisis. We are still providing graphic design, marketing and resume writing services remotely via Facetime, phone and email. Please contact us today at 717-371-5302 or via email at lisarabzak@comcast.net to discuss your specific needs.

10 Tips For Maintaining A Killer Blog

Mon, 29 Mar 2021 17:26:00 GMT

A blog consists of frequently, new posts or sometimes called articles, in reverse chronological order. So basically, the latest post appears first on a page. Plus, a blog allows for reader engagement. There’s usually a section at the bottom of the blog post for readers to comment and have further discussions with other readers.
Here are some tips for you to help you maintain an interesting, relevant and reader-friendly blog that adds real value to your websites.

1. DESCRIBE THE BLOG RIGHT, RIGHT FROM THE START

Think about what you’re going to blog about and write it down in a few short sentences. This description will help you stay aligned when you write posts and let your readers know what they to expect.

2. CREATE A SCHEDULE

Schedules work. They keep you on track and focused. They give you structure and goals. If you’ve ever run a race, you know that having a training schedule (and sticking to it) is critical to success. So set a schedule that works for you (publish a new post once a week, twice a week, once every two weeks) and stick to it.

3. OPTIMIZE YOUR BLOG FOR SEO

A huge incentive for adding a blog to your site is to have organic content that brings visitors to the site (without paying for them). When you add a blog to your site, you’re adding fresh content that can bring organic traffic, but only if search engines notice the content.

To ensure that your blog is optimized for search engines (SEO), add metadata to individual posts, alt text to post images, use keywords in the post title, and more. Take the time to fill in post descriptions (you’re automatically prompted to do) and make sure that all the new content you’re adding is put to good use.

4. PRACTICE, PRACTICE, PRACTICE

Like many things in life, the more you do it, the better you’ll be. The best way of writing well is writing regularly. But this doesn’t mean you should start by writing for several hours every day. (That’s a sure recipe for burnout.)
Again, think about sport. If you start training for a marathon by running for 3 hours on your first day out, you’ll burn out quickly (and probably injure yourself). So practice moderation and set reasonable goals (for example, start by writing 500 words a day).

5. READ BLOGS TO WRITE BETTER BLOGS

There are hundreds of blogs that are all about blogging. Subscribe to a couple and read them on a regular basis. This can be part of the schedule mentioned in #2. Reading about writing is a great way to improve the quality of what you write.

6. WRITE FOR YOUR AUDIENCE

It may sound obvious, but it’s super important. Think about the people you want to reach and write specifically to them. If you have a website for a flower store, think about topics that visitors will be interested in. For example:

This Month's Hottest Blooms
What These 6 Flowers Mean
Caring for Cut Flowers
Tired of Roses? Consider These Alternatives

7. GIVE VALUE IN EVERY POST

People who read your posts deserve to get something out of them. Whether it’s tips, advice, case studies or personal stories, readers want to get something in return for the time they invest in reading. So choose topics that are relevant and write good stuff.

8. EDIT WHAT YOU WRITE (OR HAVE SOMEONE DO IT FOR YOU)

Though you may find it easy to write a blog post, that doesn’t mean you don’t need to review and revise it. Have a colleague or friend review every post before publishing. If you’re a one-person show or don’t know anyone who can look over your work, do it yourself a day or two after you finish writing. Don’t publish anything without reviewing it at least once.

9. PUT YOURSELF IN YOUR AUDIENCE’S SHOES

Think about the type of experience you want when you read a blog. Do you want a great title and fluff for content? Do you want a popup to appear as soon as you open the blog? Do you want to see the same blog content week after week, just with a different title?
Think about the things you like in your favorite blogs and try to emulate them in what you produce.

10. DON’T APPROACH YOUR BLOG LIKE A CRASH DIET

Crash diets are notorious for being unsustainable in the long term. Don’t let your blog be a crash diet. Think of it as a way of life, something you’re going to pursue for a long time. Something that’s fun and worth the investment. If you stick to a healthy blogging approach, you’ll be able to look back on your posts after 6 months, 12 months and more and feel good about what you’ve written.

Lisa Rabzak Marketing Services Blog

New Service Announcement -Resume Consultations

Crafting Resumes for Career Growth

Are Brochures Still an Effective Marketing Tool?

Direct Mail versus Digital Advertising

Getting Optimal Marketing Results for Your Business

Custom Newsletter Design

Design and Distribution of Print and Digital Newsletters

Resume Do's and Don'ts

Crafting a Resume That Works

Recent Project - Grown Folks Gathering, LLC Logo

Recent Project - Grown Folks Gathering, LLC Logo

Recently Completed Project

Recently Completed Project - TD Meyers LLC

Recently Completed Project - TD Meyers LLC

Brand Awareness Through Customer Service

Differentiate Your Brand Through Improved Customer Experiences

Custom Business Form Design

Custom Business Form Design

The Importance of a Cover Letter

How to Write a Compelling Cover Letter ﻿

How To Write Attention-Grabbing Headlines

Attention-Grabbing Headlines That Generate Sales

The Advantages of Direct Mail

Direct Mail is Still an Effective Tool for Businesses

Effective Logo Design

Effective Logo Design

Keys to Effective Brochure Design

Keys to Effective Brochure Design

Lisa Rabzak Marketing Services Blog

Lisa Rabzak Marketing Services is Open!

10 Tips For Maintaining A Killer Blog

1. DESCRIBE THE BLOG RIGHT, RIGHT FROM THE START

2. CREATE A SCHEDULE

3. OPTIMIZE YOUR BLOG FOR SEO

4. PRACTICE, PRACTICE, PRACTICE

5. READ BLOGS TO WRITE BETTER BLOGS

6. WRITE FOR YOUR AUDIENCE

7. GIVE VALUE IN EVERY POST

8. EDIT WHAT YOU WRITE (OR HAVE SOMEONE DO IT FOR YOU)

9. PUT YOURSELF IN YOUR AUDIENCE’S SHOES

10. DON’T APPROACH YOUR BLOG LIKE A CRASH DIET

How to Write a Compelling Cover Letter