Brand Awareness Through Customer Service
September 2, 2022

Differentiate Your Brand Through Improved Customer Experiences

Great article from Entrepreneur.com regarding the importance of customer experiences in differentiating your brand. The article explains how some of the big brands like Netflix are harnessing the power of the customer experience to set themselves apart from the competition, even at times of intense growth. In a world where we are constantly bombarded with information, an exemplary customer service experience can be an excellent way to acquire and keep your customers. Click on the link below to read the whole article on Entrepreneur.com.

Customer Experience Is How You Can Differentiate Your Brand
https://www.entrepreneur.com/article/321775

By Lisa Rabzak - Owner June 6, 2025
DO - Focus on accomplishments. Provide specific details on both your accomplishments and quantifiable results for each of your positions. This can include exceeding KPIs, cost reductions, special projects or tasks, process improvements, awards or other recognition, and promotions DON'T - Use fancy design elements. Including things like pictures and graphics or putting text into boxes can cause problems when your resume is scanned by applicant tracking systems. Keep it clean and neat and use common fonts like Times New Roman for optimal readability. DO - Include a skills section highlighting your areas of expertise. Be sure to match the language and requirements listed in your targeted job postings for increased success with ATS systems. DON'T - Use functional resumes, which are not ATS-friendly. Chronological resumes work best with ATS or a hybrid resume consisting of a chronological portion and an enhanced skills section can also be used. DO - Read job postings carefully and identify job responsibilities, qualifications, and skills that are required for the position. Then ensure that each of those is addressed within your resume for maximum ATS impact. DON'T - Submit your resume as a JPEG or other image files. These file types will not work with ATS systems. Make sure to submit either a Word or PDF file when applying for jobs. Need help crafting your resume? Contact Lisa Rabzak Marketing Services at 717-371-5302 or info@lisarabzak.com.
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