Effective Logo Design
What makes a good logo? Experts have debated the topic for years. There are some basic guidelines to follow including:
- Make it memorable
- It should evoke an emotional response
- It must reproduce well in various scales
- Make it eye-catching
But beyond these basics, there are some additional rules that may help you fine-tune your logo:
- If using color, be sure to pick a color palette that elicits the proper response and doesn’t give customers the wrong reaction.
- Use a unique but user-friendly font that draws customers in. Mixing fonts within a logo design can also be an easy way to make it stand out.
- Use texture and detailing in small doses to augment the design, but don’t overuse them as they become ineffective when used throughout.
- Be different – don’t copy logos that have worked for other companies. What worked for them may not work for you so find your own voice.
- Keep it balanced. You want your logo to be original, but if it becomes too quirky, your meaning may be lost.
Logos are your company’s calling card and a potential customer’s first impression. They should be designed with great care and consideration. If you are in need of a new logo or would like to redesign your current logo, please give us a call at 717-371-5302 for a free estimate.
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