The Importance of a Cover Letter
September 2, 2022
September 2, 2022
How to Write a Compelling Cover Letter
While the resume is still king, the cover letter is a vital, yet often overlooked, part of securing your dream job. Most employers give you the option to upload a cover letter along with your resume, but don’t necessarily require it. Your resume is a statement of your work history, but the cover letter is your opportunity to express your passion for a position and convince a potential employer to give you the job. Use it! Below are some tips for a convincing cover letter. Need help? Give Lisa Rabzak Marketing Services a call at 717-371-5302 or contact us through our website at
www.lisarabzak.com
for assistance with writing a compelling resume and cover letter.
1. Research the company. Take some time to research the company where you are applying and make reference to the results of your research in your cover letter. Researching the company will also come in handy when you secure the interview. 2. Toot your own horn. Tell the potential employer why you are the right person for the job versus the million other resumes that cross their desk. Be honest about your strengths and highlight skills and experience that make you stand out from the pack. 3. Make it personal. When writing the cover letter, make sure that you maintain your own voice. Don’t try to be someone you are not. 4. Keep it short. Cover letters should be one page. Otherwise, a potential employer is likely to lose interest. Make it short and sweet so they can move on to your resume. 5. Customize your cover letter. In securing a job, one size does not fit all. Cover letters should be unique to each position and should include an inside address for each company.
1. Research the company. Take some time to research the company where you are applying and make reference to the results of your research in your cover letter. Researching the company will also come in handy when you secure the interview. 2. Toot your own horn. Tell the potential employer why you are the right person for the job versus the million other resumes that cross their desk. Be honest about your strengths and highlight skills and experience that make you stand out from the pack. 3. Make it personal. When writing the cover letter, make sure that you maintain your own voice. Don’t try to be someone you are not. 4. Keep it short. Cover letters should be one page. Otherwise, a potential employer is likely to lose interest. Make it short and sweet so they can move on to your resume. 5. Customize your cover letter. In securing a job, one size does not fit all. Cover letters should be unique to each position and should include an inside address for each company.


By Lisa Rabzak, Owner
•
June 10, 2026
Creating an impactful resume that highlights your unique talents and accomplishments can be all that stands between you and the job you’ve always wanted. At Lisa Rabzak Marketing Services, we have over 20 years of experience helping clients craft compelling resumes focused on what sets them apart as an employee. Whether you are just entering the workforce, looking to advance your career with a promotion, considering a career change, or pursuing the job of your dreams, we can help. Our services include a virtual in-person meeting to review your specific employment history and provide customized recommendations to support your career objectives. We then deliver a clear, concise resume detailing your professional background and emphasizing your key professional skills and accomplishments to assure you make a positive impression on recruiters. All our resumes are custom designed – we do not use templates or AI to create resumes for our clients. Our resumes are also optimized for applicant tracking software to ensure you the best possible chance of landing the job. Like to schedule an appointment or find out more? Contact us at 717-371-5302 or lisarabzak@comcast.net or visit our website at www.lisarabzak.com for more information.

By Lisa Rabzak, Owner
•
October 15, 2025
Do you need some guidance in writing your resume? Looking for insight on how to optimize your resume for applicant tracking software? Frustrated trying to decide what career information should be included on your resume and what can be eliminated? Try our new Resume Consultation Service! Resume consultations include a virtual meeting to review your current resume and provide feedback on content, layout, and language to help you craft a professional document that reflects your strengths and gets results. You will receive customized recommendations for optimizing your resume to maximize your ability to get through applicant tracking software to land interviews. You will also receive a sample layout in both PDF and Word format that can be used as a guide for completion of your resume. With over 20 years of resume writing experience, Lisa Rabzak has been assisting clients from a wide range of professional backgrounds in creating compelling resumes that land jobs. From entry-level to executive positions, military to civilian, career transitions, and everything in between, we can help. For more information on our Resume Consultations Services, visit our website at https://www.lisarabzak.com/resume-consultation or contact us at 717-371-5302 or via email at lisarabzak@comcast.net.

